Where the series goes next Every episode is a new delivery, built on a repeatable format with a bigger story underneath. In Episode 2, Kayla comes back as a client and hires June to deliver a "reverse apology" to Marcus, testing June's one rule: she only delivers real apologies. Over the season, the deliveries get harder (a brand wants a corporate apology, a rival Apology Creator appears, a fake apology goes viral) while June's own story unfolds: her dad left without a word, and one unsent message has sat in her drafts folder for three years. The series also invites the audience in. At the end of each episode, June asks viewers to drop the sorry they can't say, and future episodes can deliver them.