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I’ve worked across brand design, strategy, and AI-assisted workflows, and one pattern keeps repeating:
The brands that benefit most from AI already know what they stand for.
The ones that struggle are still searching for it.
Which means clarity becomes a competitive advantage, not just a creative one.
haha, wonderful! so innovative! good work!
This is such an interesting insight, and I completely agree! It must be purposeful, otherwise there's not a lot of reason behind it.
Right? Thanks 🫶🏻🫱🏻🫲🏼
We designers often forget before adding any frame your design should be as clear as day, we use asthetics too many animations and distractions take away the concept of what we are building
Couldn’t agree more. Makes me wonder how many brands underestimate the power of knowing themselves first.
even we know that, I think it is way more than we expected :)
Spot on. AI is a multiplier, but if you are multiplying 'zero' brand clarity, you just get more noise. Clarity is definitely the ultimate filter for whether AI tools actually move the needle for a business.
I agree, it will just make whatever is sharp sharper
This is spot on. AI amplifies what’s already there, so having clear brand foundations really does become a competitive advantage.
damn, this is rlly good
The network for creativity
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A nameless product with paying clients but zero brand presence.
How do you take that public?
Before:
→ White-label tech with no positioning.
→ Couldn't pitch publicly or attract new clients.
After:
→ A complete brand identity that positions Dalia as local experts in supporting banks and retailers manage payment systems by tracking the full transaction cycle.
→ Now they can present at conferences and local fairs, close deals with brand materials, and attend Mobile World Congress with their product.
My job was to make smart tech visible and approachable.
Building from zero vs. rebranding: which do you think is actually harder?
Full case study here: https://contra.com/p/rsmMc2XQ-brand-identity-for-dalia-monitoring?referralExperimentNid=DEFAULT_REFERRAL_PROGRAM&referrerUsername=hayley_iyn0id1d
New Case Study: SymphonIQ
SymphonIQ builds enterprise AI with single-tenant architecture and full data ownership. It’s designed for organizations that need control, security, and long-term improvement.
We partnered with them to define the brand, clarify the positioning, and design a digital experience that translates complex AI infrastructure into something clear and structured.
See it live → symphoniq.ai
Clean!
Loved the mood you shared. how do you usually arrive at a visual direction like that?
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