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Created a fashion-focused promotional video featuring a cozy, everyday lounge set. I combined original creative direction, bold visual styling, product-focused messaging, and video editing to turn a simple clothing item into engaging short-form advertising.
Designed for TikTok, Instagram Reels, and social media product campaigns, with an emphasis on capturing attention and encouraging shoppers to explore the product.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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PELAGIC FORMS is an experimental fashion collection inspired by Ernst Haeckel's public-domain scientific illustrations from Kunstformen der Natur (1899–1904). I used these archival works to build a custom Recraft V4 Style, translating intricate marine anatomy, organic patterns, and historical color palettes into contemporary couture, streetwear, and accessories. Through detailed product design and creative direction, I developed a cohesive collection and brought it to life through photorealistic editorial campaigns, unconventional styling, and expressive fashion photography. The project explores how forgotten visual archives can inspire an entirely new fashion identity.
Haeckel's sea forms as fashion work really well. Great series.
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