All my Webflow Variables use modern development practices. Made this design system for myself for...All my Webflow Variables use modern development practices. Made this design system for myself for...
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All my Webflow Variables use modern development practices. Made this design system for myself for now because it’s too complex for the average designer/person to use.
The goal for my design system is to never do anymore heavy lifting. Only thing I want to do is tweak the variables, apply them to components, and focus on CRO initiatives.
I enjoy designing and developing, but with AI streamlining things, I want to allocate my efforts to what matters to me — making sure the website converts and/or accomplish the client’s goal.
I’m going to create a simple version down the road that doesn’t use math or formulas in the variables.
The painter’s house is always the last one on the street to get painted.
For 4 years, that was me.
80+ Webflow sites for clients. Zero for me.
In 2019 I was learning HTML and CSS with a plan: examples first, portfolio next, clients after. In 2022 I moved to Webflow and made the same plan.
The clients came first. And there was always one more project that needed the time more than my own site did.
Last month I finally shipped it.
It’s built the way I build for clients:
→ Your team clicks any text, changes it and hits Publish. No developer needed.
→ Prices are right on the page. Pick a service, drag the pages, see the number.
Both are in the video. Try them yourself, link in the comments 👇
Website for SATEP, a national alliance of 19 companies that install and maintain heating, plumbing, electrical and solar systems in buildings.
T&Friends defined the creative direction and designed the site. I developed and animated it in Webflow with GSAP, including an interactive map of the network's companies.