Most people think web design starts in Figma. For me, it starts with understanding business. What are they trying to sell? Who are they trying to reach? Why should they trust you? Then I map everything structure, flow, message. Only after that… I design. Because a good website isn’t just “clean UI” It’s clarity. It’s direction. It’s conversion. If your website looks good but doesn’t bring results, the problem isn’t design… It’s the process behind it.