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Working for the same client speaks volumes about the quality of work being shipped
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Faarid QureshiThe Drew School
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Great Client Experience 🏆
Being easy to work with is just as important as the design itself.
Before turning client work into a case study, collect the evidence behind it.
The brief alone is not enough. You also need the constraints, your ownership, the decisions you can defend, the feedback that influenced the work, and the outcomes you can support.
That evidence helps a prospective client see more than the final screens.
It shows how you think, where you contributed, and why the work has value.
Save this checklist for your next case study.
I have a slightly unprofessional website test.
I open the homepage and ask myself:
Could I swap their copy+design with a competitor's and notice?
It's RUDE how often the answer is no.
And usually these aren't bad websites either.
They're beautiful.
The typography is doing its job. The animations are animating. There is almost certainly a gradient somewhere living its best life.
But then I actually read it...
"Transforming the way businesses..."
"Empowering teams to..."
"Building the future of..."
And suddenly I could be looking at 14 different companies.
I've started doing this little swap test almost instinctively now because it tells me something design alone can't.
Does this company actually have a point of view?
Because looking professional is easier than it's ever been.
Looking unmistakably like YOURSELF is still annoyingly difficult.
PS: Please don't actually start swapping copies on client websites. I have enough problems.
That swap test is such a good way to catch generic design dressed up as strategy. Now I'm curious, was there a recent site that completely failed it for you, one where the copy and visuals felt totally interchangeable with a competitor's?