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🚨 SPECULATIVE FMCG REMIX
Cadbury Perky NaNa x Steri Stumpie - “Stumpie Shake Edition.”
Some ideas shouldn’t work… and that’s exactly why they do.
This concept reimagines the iconic Cadbury Perky NANA as a drinkable experience, fused with the cult-favorite milk format of Steri Stumpie.
🥤 THE IDEA
Turn a chewy, nostalgic candy bar into a bold, shelf-stopping banana caramel milkshake - packaged in a 350ml Stumpie-style glass bottle.
🎯 WHY THIS WORKS
Leverages nostalgia equity (Perky NaNa)
Anchors in a trusted format (Stumpie milk)
Taps into rising demand for dessert-inspired beverages
Built for impulse buys + social buzz
🎨 DESIGN STRATEGY
Loud, high-contrast yellow x Cadbury purple palette
Playful bubble typography meets creamy milk visuals
Dynamic ingredient storytelling (banana + chocolate + milk splash)
“Shake Me” cap cue → interactive, tactile moment
🔥 CAMPAIGN HOOK
“GO BANANAS. DRINK IT.”
A chaotic, scroll-stopping launch built for:
TikTok taste reactions
Influencer “first sip” moments
Retail shelf disruption
đź’ˇ THE BIGGER PLAY
This isn’t just a flavor extension - it’s a format shift.
Taking a legacy chocolate brand into ready-to-drink territory opens the door for:
→ New consumption occasions
→ Younger audience capture
→ Viral product storytelling
📦 STATUS
Speculative concept - but very real potential.
Would you try it… or is this completely unhinged? 👀
#FMCG #ProductDesign #BrandStrategy #PackagingDesign #SpeculativeDesign #CreativeDirection
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really like the style here and the concept overall
Visual Identity & Brand Guidelines for Jewellery Brand
Case Study: Nacha Clar | Contemporary Jewelry Branding
Overview
Natacha Tellez is a visual artist and contemporary jeweler behind the brand Nacha Clar. Her work is defined by a clean, sophisticated aesthetic, blending diverse materials—such as bronze, acrylic, leather, and silver—with artisanal techniques like lost-wax casting. Operating from her atelier in Olivos and her flagship store in the coastal town of Mar de las Pampas, Natacha creates small-batch, handmade collections (12–20 pieces per line) that range from minimal and modern to organic and ethnic-inspired.
The Challenge
Since 2020, the brand has maintained a presence on Instagram, but it required a strategic evolution to match its high-end craftsmanship. The project focused on:
Designing a cohesive visual identity that effectively communicates the brand’s core values and artistic essence.
Launching a digital storefront and building a robust online positioning strategy to scale its reach.
Target Audience
The brand speaks to professional women (ages 40–60) with a refined, urban, and intentional sense of style. They seek distinctive design details to elevate their daily look—from the office to social gatherings—valuing the balance between premium craftsmanship and accessible luxury. They are cultured, active women who enjoy travel, art, and the Mediterranean lifestyle.
Strategic Solution
The strategy focused on elevating the brand’s perceived value through a sophisticated editorial lens. Key actions included:
Aesthetic Positioning: Developing a visual language that reflects the "High Design – High Quality – Fair Price" triangle.
Inclusive Narrative: Implementing a communication strategy that truly represents the target demographic, using photography featuring models within the 40–60 age range to foster authentic connection and aspiration.
Lifestyle Integration: Aligning the brand imagery with the client’s lifestyle—balancing coastal inspiration with urban elegance.
Key Expertise Applied
Brand Identity Design & Visual Storytelling.
Digital Positioning & E-commerce Strategy.
Creative Direction for Jewelry Photography.
B2B/B2C Communication for Luxury Goods.
I love the color scheme you choose, and is incredible
nice work
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