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Presentation video for a Brazilian restaurant in Germany 🇧🇷 🇩🇪
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Nike Air Zoom Alpha fly NEXT% 3 — Commercial Film & Visual Design Process
This project explores the intersection of high-performance footwear engineering and dynamic cinematic storytelling. Designed for the Nike Air Zoom Alphafly NEXT% 3, the creative direction focuses on communicating raw propulsion, energy return, and lightweight stability through kinetic motion and macro texturing.
Design & Creative Process:
1. Research & Creative Direction:
Analyzed modern competitive running aesthetics to craft a dark, futuristic sports-tech visual language.
Selected a high-contrast color scheme: deep midnight navy and carbon black, accented with electric blue and pulsing neon lime-green highlights.
2. Storyboarding & Motion Rhythm:
Structured an escalating visual pace: transitioning from brooding studio push-ins to golden-hour stadium tracking, followed by explosive ground impacts.
Synced scene changes and camera orbital arcs to an aggressive, driving electronic cadence to amplify perceived velocity.
3. Feature Visualization & Macro Texturing:
Forefoot Air Pods: Designed soft glowing pulses to visualize real-time air compression and responsiveness.
Rocker Geometry: Animated dynamic callout arcs and glowing vector guides to highlight curved sole mechanics.
AtomKnit Upper: Integrated luminous cyan wind-streak lines across the fabric mesh to communicate active airflow and ultralight construction.
4. Kinetic Typography & Brand Integration:
Implemented bold, condensed athletic typography ("Dominate Every Surface", "Speed That Leaves Everyone Behind") paired with clean data callouts.
Preserved official brand assets, culminating in a balanced lockup featuring the iconic Swoosh and "Just Do It" tagline.
Core Responsibilities:
Visual Campaign Concept & Storyboarding
3D Motion Graphics & Spatial Lighting
Macro Material Shading & Particle Simulation
Kinetic Typography & Final Color Grading
Deliverables:
30-Second 4K Cinematic Commercial Film
High-Resolution Marketing Stills & Hero Feature Callouts
Social Media Aspect Ratio Adaptations (16:9 & 9:16)
wow design
I designed a professional, high-converting short-form video advertisement in the standard Instagram Reel format (9:16 vertical layout). The primary goal of this marketing project was to instantly capture the viewer's attention within the first three seconds and drive maximum brand awareness for a premium skincare brand. The entire concept is built around a powerful and engaging 'Before vs After' visual transformation trend.In this project, I took raw and unedited product footage
(Page 2) and added a clear 'Before' tag to build intrigue. Then, using advanced styling techniques within Canva, I smoothly transitioned into a polished, high-contrast, and bright aesthetic image
(Page 3) labeled with a clear 'After' tag to highlight premium product quality. The ad starts with a compelling marketing hook text to retain social media users and concludes with a clean, minimalist 'Call to Action' slide to guide potential customers toward the final purchase. This project fully highlights my strategic approach to social media advertising, layout composition, typography balance, and video editing using Canva.
Great use of the before and after format. The hook and CTA make the ad feel purposeful.
A meta ads AI video on chocolate bar..... 🔥
Content CreationInstagram CreationSocial Media ManagementAdobe PhotoshopCanvaInstagramaivideocreationaivideomarketingaivideoediting
Nice concept