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Nobody buys an eSIM
because they want an eSIM.
They buy it when:
→ Their flight lands.
→ Their data stops working.
→ They need to find the hotel.
→ They need to call home.
→ They are in a new city with no Wi-Fi.
That is not a telecom problem.
It is a confidence problem.
For Pulse, I built the identity
around one feeling:
You are connected.
You are fine.
You can keep moving.
The best brands do not sell features.
They make the outcome
feel obvious.
#BrandStrategy #TravelTech #DigitalProductDesign #branding #brandidentity
The network for creativity
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It's always fun looking back at concepts like this and seeing how timeless a clarity-first approach to product design can be.
love the UI
The way the watch rotates as the collateral piece is a smart touch, it makes the loan feel tied to a real object instead of just a number on a screen. What's the fallback for items that don't photograph as well as a watch?
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Target audience is people interested in losing weight, lifting weights, tracking data and seeing real results.
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This looks clean and well thought out. How long did it take you to bring everything together?