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I conducted a technical SEO audit of this website and identified several high-impact issues that can negatively affect search visibility, user experience, and overall website performance. The audit revealed Core Web Vitals performance problems, missing structured data, and broken internal links, along with other technical SEO issues that should be addressed to improve crawlability, indexing, and search engine rankings.
The three attached screenshots from the audit report highlight a sample of these findings:
Core Web Vitals Report: Performance metrics affecting page experience and loading speed.
Missing Structured Data: Pages lacking schema markup, reducing eligibility for rich search results and limiting search engines' understanding of the content.
Broken Links Report: Internal links leading to inaccessible pages, creating a poor user experience and wasting crawl budget.
These screenshots represent only a portion of the complete audit and demonstrate the depth of the analysis performed. Resolving these issues would improve technical SEO health, strengthen organic search performance, and enhance the website's visibility across both traditional search engines and AI-powered search experiences.
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Hi Contra! I’m Daniyal, an SEO specialist working with e-commerce and service businesses.
Lately, I’ve been focusing on a problem I see often: businesses publish more content, but the pages that could bring in customers still have technical issues, weak internal links, or unclear search intent.
My work starts with finding those gaps, then fixing the pages that matter most. I work across technical SEO, content strategy, and Shopify and WordPress sites.
If you’re working on an online store or a service website, what’s your biggest SEO challenge right now? I’d be happy to share a practical suggestion.
Great approach. Fixing the right pages can make a big difference in SEO.
A business owner shared a Shopify website she built with AI assistance and I couldn't resist doing a quick audit.
The site looked fancy, but..
The homepage was slow
No FAQs or reviews on the product page,
Important policy pages were still templates,
The brand contact email was a Gmail etc..
E-commerce is not so forgiving.
It's not just about what looks good. It's about what looks premium, builds trust, and actually helps people buy.
If you knew the cost of a poor website could be thousands of dollars in missed revenue, would investing in a proper one still feel expensive?
Absolutely agree. AI can speed up the Shopify development process, but a successful e-commerce store needs more than just a good-looking design. Performance, trust, UX, policies, and conversion-focused details all matter. Great audit! 👏
Picked up two Framer sites recently that other builders had put together, and both had the same thing wrong: every page carried the exact same meta title and description, copied straight from the homepage. Framer gives each page its own SEO panel under page settings, separate from the site-wide default, but it's an easy tab to never open. Worth a five minute check: go through your important pages, look at the SEO fields, and see if the title and description actually describe that page or just repeat the homepage's. Search engines read those per page, so a repeated one is a missed chance every time.
Ecom Swift LLC
