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Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Related posts
Let’s Settle the Debate: Gemini vs. ChatGPT
Pulling back the curtain on my design workflow! To show how different AI tools interpret marketing prompts, I put two of the biggest platforms head-to-head.
I used the exact same prompt for both, but the differences in color, depth, and overall composition are massive. Take a close look at the details, textures, and lighting
which tool wins the ultimate ad test?
Cast your vote below
8 voted
25%
24 voted
75%
32 votes
Closed
i'll go for chatgpt
NIVEA MEN Deep Impact Body Lotion — AI Commercial
A cinematic AI-generated product advertisement created for NIVEA MEN Deep Impact Body Lotion, focused on deep hydration, fast absorption, and healthy-looking skin.
The concept follows a man through his skincare routine, from experiencing dry skin to applying the lotion and transitioning into a confident, active lifestyle.
My Process:
ChatGPT — Creative direction and storyboard generation
Google Flow — AI video generation and cinematic animation
CapCut — Editing, pacing, transitions, and sound design
The commercial was produced in 16:9 format, with cinematic lighting, product-focused shots, lifestyle scenes, and a consistent visual identity throughout.
This project demonstrates how I combine AI video generation, creative direction, storytelling, and post-production to create commercial-ready product content.
Need AI-generated content for your brand or product?
Let's create something that makes your product stand out.
The product consistency is impressive here, especially keeping the NIVEA packaging recognizable while still giving the shot a cinematic AI look. Nice work Ajayi, the lighting and depth make it feel much closer to a real commercial frame.
Title & Overview
Project Title: AI-Driven Ad Creatives: Gemini vs. ChatGPT Performance Test
Role: Creative VA / Graphic Designer
Tools Used: Gemini (Imagen 3), ChatGPT (DALL-E 3), Canva
The Goal (The Challenge)
In modern e-commerce marketing, high-quality product photography is vital, but traditional studio shoots are expensive and take weeks to organize. As a Creative VA, my goal was to build a rapid, zero-cost workflow to generate high-end, scroll-stopping ad concepts using generative AI.
I set up a head-to-head split test using the exact same commercial prompt across two leading AI engines to determine which platform produces superior assets for conversion-focused Meta Ads.
🛠️ The Execution & Workflow
I engineered a highly detailed marketing prompt focusing on complex luxury textures, lighting, and reflections:
"Professional studio product photography of a premium glass perfume bottle resting on a block of raw pink Himalayan salt. Surrounded by floating water droplets and wild orchids. Dramatic luxury lighting, high-end e-commerce style, hyper-realistic, square aspect ratio, 1:1 format."
My Technical Adjustments:
Forced both platforms into a 1:1 square aspect ratio to maintain symmetry for ad placement.
Analyzed how each engine managed organic elements (orchids, salt rocks) versus synthetic structures (glass perfume bottles, text typography).
📊 The Results & Insights
I published the side-by-side comparison to my professional network to test real-world user engagement. The outputs revealed massive differences in platform logic:
Gemini (Imagen 3): Excelled at hyper-realistic editorial lighting, sharp background contrast, and crisp text rendering on the product label. Best for clean, high-impact catalog ads.
ChatGPT (DALL-E 3): Mastered atmospheric styling, producing a warm, cinematic lifestyle glow and highly intricate glass detailing. Best for emotional, narrative-driven social feeds.
By mastering these specific AI engines, I cut down visual production timelines from days to minutes.
This allows my clients to rapidly A/B test premium ad variations on Meta without burning through their photography budgets.
great use of AI for faster ad testing. 👏