YouTube channel growth campaign focused on increasing subscriber activity and overall channel visibility. The campaign achieved a significant improvement in subscribers, growing from 886 subscribers to 1,683 subscribers.
200 reactions look great, but what do they tell us?
As a content and social media manager, I look beyond the engagement count: are we reaching the people we want to reach and getting the response we’re aiming for?
If the goal is to generate product interest, I’d rather see 20 people asking about the product than 200 simply liking the video.
Both can be valuable, but the goal determines which matters more.
I've been having a lot of fun helping Splice "gamify" their usually tech-heavy content. Turns out some neon graphics, over-the-top sound effects, and a well timed fart joke is really all you need to change the vibe. 🤪