Innovative Logo Design for Skechers' Data Security Team

Innovative Logo Design for Skechers' Data Security TeamInnovative Logo Design for Skechers' Data Security Team

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Isabella Serra

• May 26

I was commissioned by the Manager of Data Security at Skechers to develop a new logo concept for the company’s Data Security team. Here are the design directions I created.

Brand Strategy Canva Logo Design

Anca Gabriela

pro

• May 26

Work Title: CUT CULTURE

Creator: Anca-Gabriela

Main Direction: Direction A · CapCut as a Different Industry

Social Profile: https://x.com/ancaguiux

Concept Statement:

CUT CULTURE reimagines CapCut as a premium fashion and lifestyle brand for digital creators.

The concept translates CapCut’s creative spirit into a new industry: fashion. Instead of editing videos, CUT CULTURE edits identity. The brand is built around the idea that creators constantly cut, remix, rebuild, and publish versions of themselves online.

The visual system uses references from editing culture, including crop marks, timelines, split screens, layer marks, timestamps, and export tags, and turns them into a refined fashion identity. The result is a minimal, editorial, black-and-white brand world with subtle electric green accents inspired by CapCut.

Visual Highlights:

Premium fashion-inspired logo and identity system

Minimal black, white, grey, and electric green color palette

Campaign visuals built around identity, motion, and self-expression

Brand applications including clothing tags, packaging cards, and social assets

Editing-inspired graphic language translated into a lifestyle brand system

Process Proof: The project was created using CapCut Design Studio through an iterative process of concept generation, logo exploration, brand system development, campaign visuals, and final presentation boards. Process screenshots and design iterations are included as proof of meaningful Design Studio usage.

Final Deliverables:

Brand presentation boards

Logo and visual identity system

Brand application mockups

Process screenshots

Link for the process screenshots: Process

capcutdesignstudio

Andrew Norman

pro

• May 26

Love these layouts Anca. Quality work well done.

Korir Gloria

• May 26

I went back to work on this brand system, the brand is called kujenga. Kujenga is an African art studio that aims to help people express themselves through art and creativity. I designed this considering the calm ambiance the studio needs to have while also incorporating the aspects of the African heritage.