I spent the last week challenging myself to design, brand and 3D model a minimal supplement. I experimented with compositing nodes to add a blur in some renders, which one do y'all like more?
Woke up excited! 🎉 Contra just featured two of my projects, one in Standout Projects, one in Brand Design.
Wasn't expecting to open the app to that. Grateful, and it's a good reminder to keep showing up for your own work even when you don't know who's watching it.
A product can be powerful and still be difficult to understand.
For this concept, the product had a lot going on.
My job was to simplify it without making the product feel simple.
I focused on:
→ finding the core value
→ removing unnecessary information
→ creating a clear visual story
→ using motion to make the product instantly understandable
Here are 4 frames from the concept.
I make product, launch and feature videos for SaaS and AI companies — turning complex products into simple, exciting stories.