Most landing pages I review have the same problem: the main CTA is designed to "look good," not t...Most landing pages I review have the same problem: the main CTA is designed to "look good," not t...
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Rocio's avatar
Rocio Bulzomi
• 6h
Most landing pages I review have the same problem: the main CTA is designed to "look good," not to drive action.
A button that says "Submit" or "Learn More" tells the user nothing. They have to guess what happens if they click. What actually works: CTAs that preview the outcome.
"Get my quote," "See available plans," "Start my project." It's a 5-minute change that can move conversion more than a full redesign. If you're building a landing page and aren't sure how to word your CTA, tell me what you sell and I'll give you 3 options.
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