Launch Video Spec for Figma Motion Animation FeatureLaunch Video Spec for Figma Motion Animation Feature
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
New spec: a 31-second launch video for Figma Motion, the animation feature Figma announced at Config 2026.
No screen recordings: every screen is rebuilt and animated from scratch, from the multiplayer cursors to the keyframes and the spring easing.
What would you change in the first 3 seconds?
Unofficial spec, not affiliated with or endorsed by Figma.
Ganesh's avatar
Add UI sounds for animation. That would make a difference.
Leo's avatar
Great call, appreciate it. Adding a sound pass now, I'll drop the updated cut here soon
Leo's avatar
Here's the updated cut with a sound pass. Does it feel better now?
Ganesh's avatar
Still no sound effects in the first 4 seconds where the shapes and text pop up. Also there's a delay in the motion after clicking at 0:06. Whoosh sounds are too be little low in level. Look into some of the SaaS explainer videos either here in Contra or in any social media....
Rafee 's avatar
Rebuilding the multiplayer cursors from scratch instead of screen recording really shows.
Leo's avatar
Thanks Rafee! Building it from scratch let me time every cursor move to the frame. Love your launch pages too, Halcyon is really sharp.
Mykola's avatar
Rebuilding every screen gives the motion real precision.
Leo's avatar
Thanks Mykola, that means a lot coming from you. Your Shippiz video was one of the references I studied for the next version. The way the screen never stops moving changed how I think about pacing.
Back to feed
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started