Transformative Portfolio Redesign: Elevate Larry Burns' BrandTransformative Portfolio Redesign: Elevate Larry Burns' Brand
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Kendrick Samonte
pro
• Feb 17
Just wanted to share one of my latest projects, currently in the final stages of design and development.
For the homepage, every section was built with intention. Nothing is decorative; each part helps tell Larry’s story, clarify the purpose of the site, and guide visitors naturally.
This portfolio redesign focuses on positioning. The previous website worked, but it didn’t immediately communicate Larry Burns’ depth, expertise, or evolving practice. The goal of the redesign is simple: within seconds, users should understand who he is, what he does, and why his work matters.
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