I get asked a lot how I get beauty and skincare clients, so here is what has helped me most:

📚 A portfolio that shows the work you want to get hired for. No real clients yet? Make passion projects for dream brands.

🎯 Apply only when your portfolio matches the job. Clients are very visual, and a product design portfolio won’t win a packaging project.

🔍 Research a lot. Follow the brands, learn how they talk and who they speak to.

💬 Apply to jobs that resonate with your skills and share related projects to potential clients.

🧴 Buy the products and analyze the packaging. Typography, finish, weight, how the label sits. You’ll notice things you can talk about in your pitch ✨

What would you add?

"A product design portfolio won't win a packaging project" applies to every niche. I'd add one thing: lead your pitch with the client's problem, then show the one project that solved something similar. Clients scan for proof that you've done their exact kind of work.

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