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Designing a web experience that makes document automation feel simple, not overwhelming.
If your product is different, your website should be too
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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The hardest thing to design in any SaaS landing page is the How it Works section.
It needs to make a complex product feel simple. It needs to remove fear. And it needs to make the visitor believe they can actually set this up without a developer.
For Swiftly I designed a 3 step flow that takes the visitor from zero to running AI support — Connect Your Tools, Train Your AI Assistant, and Go Live and Monitor.
Each card was designed to do two jobs at once. The top half explains the step in plain simple language. The bottom half shows it visually — a tool integration diagram, an AI learning progress bar, and a live dashboard preview — so the visitor can see exactly what they are getting before they sign up.
Completely agree. The How It Works section often determines whether visitors feel confidence or friction. Simplifying perceived complexity is a massive conversion lever.
Shipped AI automations for startups over 18 months. Here's what's actually working on $8k–$25k projects right now:
Failure modes first — 200+ adversarial tests before launch. 80–90% of AI projects break from unhandled edges.
Hybrid always wins — LLM (Claude/GPT-4o) for reasoning + deterministic code for payments/validation = 96–99% reliability vs 60–70% pure AI.
Human-in-the-loop — Simple Slack + dashboard review queue for the 2–5% tricky cases. Clients love zero slippage.
Stripe + AI — Intelligent name matching, fraud signals, auto-reverify flows = biggest wins for verification apps.
Founder fixing broken AI workflows? Team needing LLM eval help? DM me.
What's your biggest automation pain point right now?
For FlowAI I designed a "How it Works" section
that breaks the entire product down into 3 simple steps.
No jargon. No confusion.
Just a clear visual story that takes the visitor from problem to solution in seconds.
The goal was to make AI feel simple, approachable, and worth trying.
This is what good SaaS design does — it sells the product before the user even signs up.
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