Nuvopay Fintech Billboard Campaign Creative DirectionNuvopay Fintech Billboard Campaign Creative Direction
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Most fintech ads show money. I wanted to show life.
For nuvopay, the line is simple: "money that moves with you."
The scene: a commuter stands calm while the city rushes past. The train is a blur. The person stays sharp. The phone is a small detail, because the app should quietly solve the money part.
Design choices:
Person on the right, headline on the left, so the text has room
Navy clothing and a teal backpack zip to echo the brand colours
Poppins SemiBold headline, Inter for the CTA
Would you stop for this ad? Tell me what you'd change.
#advertising #brandcampaign #billboard #fintech #creativedirection #graphicdesign #branding #nuvopay
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