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I audited 5 agency websites last month. Every single one had the same 3 problems.
Not bad design. Not slow loading. Not even bad offers.
Just three fixable things costing them leads every single day.
Problem 1 — The headline talks about them, not the client.
"We help businesses grow" means nothing to anyone. Your headline should make your ideal client think "that's exactly my problem."
Problem 2 — Too many CTAs competing for attention.
Learn more. View work. Contact us. Get started. When everything is a priority, nothing is. Pick one action and build the whole page around it.
Problem 3 — No reason to trust you before they inquire.
No results. No case studies. No proof of process. Visitors need a reason to believe you before they ever click anything.
The good news? None of this requires a full redesign.
These are 30-minute fixes that can double your inquiry rate overnight.
Drop "audit" in the comments — I'll look at your site and tell you the first thing I'd change. No pitch. Just honest feedback.
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A DTC supplement brand had a Shopify product page.
Clean design. Nice product photos. Decent reviews.
But it was built like every other Shopify product page — because it WAS just a Shopify product page.
Here's the problem:
A product page and a landing page are NOT the same thing.
Product pages list features.
Landing pages sell transformations.
Here's what I changed for HUĀ Omega-3:
𝗕𝗲𝗳𝗼𝗿𝗲: Generic product page with a big product photo, "Ultra Omega-3 Fish Oil" headline, and a wall of specs nobody reads
𝗔𝗳𝘁𝗲𝗿: A conversion-focused landing page with:
→ Social proof FIRST — "★★★★★ Trusted by 2,567 Wellness Warriors" right at the top
→ Outcome-driven headline — "Meet Your Daily Dose of Omega-3!" instead of a product name
→ Benefit-focused copy that answers objections — "without the fishy taste or burps!" (the #1 reason people don't buy fish oil)
→ Visual benefit badges that are scannable in 2 seconds
→ A CTA that sells the outcome, not the product — "BUY PURE FEEL BETTER" instead of "Add to Cart"
→ Trust signals stacked under the CTA — safe checkout + 90-day money back guarantee
Same product. Same traffic. Completely different conversion potential.
The old page made people think.
The new page makes people buy.
That's the difference between a product page and a conversion-focused landing page.
Want to see what this kind of redesign would look like for YOUR DTC brand?
Drop your store URL in the comments — I'll give you 3 things I'd change to boost conversions. Free, no pitch.
And if you want a full redesign, every project comes with my Conversion Confidence Guarantee — doesn't outperform your current page in 30 days?
𝗜 𝗿𝗲𝗱𝗲𝘀𝗶𝗴𝗻 𝗶𝘁 𝗳𝗼𝗿 𝗳𝗿𝗲𝗲.
Hashtags:
#DTC #LandingPageDesign #Shopify #CRO #EcommerceDesign #ConversionRateOptimization #SupplementBrand
looks fantastic, great work
Your website isn’t broken. Your business is.
🔥 Hot take: your website is probably not the reason you’re not getting clients.
I know - unpopular.
People love to blame:
- design
- platform (WordPress, Framer, Webflow…)
- performance
But most of the time, the real issue is much simpler:
👉 your offer is weak
👉 your message is unclear
👉 your positioning is generic
You can redesign your site 3 times.
Switch platforms.
Add animations.
And still get the same result.
Because no UI can fix a плохое value proposition.
❗️Сlean truth:
A strong offer converts even on a “6/10” website.
A weak one won’t convert even on a “10/10” design.
👉 So before your next redesign, ask yourself: is it really a website problem…
or a thinking problem?
Be honest.
My latest project: A clean, high-end website for a consulting group
The goal was simple: make complex data services look easy to understand and professional. I wanted to move away from messy, over-complicated corporate sites. It’s all about building trust with business leaders through clarity and precision.
You can check out the full case study here: https://www.behance.net/gallery/248227797/Management-Consulting-Website
#WebDesign #UXUI #CorporateDesign #UXUIDesign #CorporateWebsite
looks great
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