I recently designed the brand identity for Datway Records The idea behind the visual language came from a simple thought: music moves people. It directs energy, culture, and creativity somewhere new. That’s where the signpost symbol comes in. It represents direction, discovery, and the journey artists take as they find their sound. The identity mixes bold typography, textured visuals, and a warm, earthy palette to give the brand a strong presence while keeping it rooted in culture and authenticity. The system is designed to be flexible working across posters, artist promotions, and digital platforms while keeping a recognizable voice. Excited to see where this identity travels next.