Can’t take your eyes off this one. Literally, the eyes are the whole test A or B? Go with your gut, don’t overthink it.
P.S. The client already picked one. I’ll tell you which after you vote.
Going with my gut: Option 2, Mark. The unobstructed eye ring with NOTICE is hypnotic on its own, while the Maison Cura card in Option 1 covers the best part of the eye. Curious if the client agreed.
The electric crackle lands exactly on the chrome shift, which is what sells the "high-voltage" idea without a single word on screen. Did the music come first and the CGI get timed to it, or did you score to locked picture?
Total volume as the hero number is the right call, lifters chase that more than any single PR. Does the top-lifts list show the date next to the weight? That is the detail that makes people come back to check.