Edited this piece for my client Saad Hashmani — from the video edit to AI-generated B-rolls and c...Edited this piece for my client Saad Hashmani — from the video edit to AI-generated B-rolls and c...
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Lumen — UX/UI Design for a Premium Architecture Studio
Sometimes, the smallest details are what give a design its personality.
For Lumen, I found myself exploring how typography, architectural photography, colour, and layout could work together to tell a story before someone even starts reading.
I played with oversized text, warm brown tones, editorial layouts, and a mobile experience that carries the same visual character as the desktop design.
I especially enjoyed putting the mobile screens together. Seeing the different sections come to life on a smaller screen made the whole concept feel more complete.
It's always interesting to see how different creative decisions can change the way people experience a brand.
What's one design detail that can make you appreciate a website even before you've explored everything?
Manual work is always better than ai slop you can use ai for some clips but full video made with ai is unprofessional and a waste of money and resources
The point about people quietly training AI on today's manual tasks is the part most of us underestimate. Do you think the craft shifts to directing and curating those models, rather than disappearing entirely?