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A restaurant homepage has about 5 seconds to turn a hungry visitor into a guest. Here is what it must show instantly:
The menu — or at least today's highlights
Where you are — neighborhood and hours
One clear button: Reserve a table or Order online
If a visitor has to hunt for any of these, they will leave and book somewhere else. The prettiest homepage in the world will not save a restaurant that hides the basics.
What is the first thing you look for on a restaurant's website?