Klaviyo Email and SMS Rebuild for a Four-Market Honey BrandKlaviyo Email and SMS Rebuild for a Four-Market Honey Brand
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Leo's avatar
Leo Aloba
• 20h
How I rebuilt the email and SMS system for a DTC honey brand selling in 4 markets
This brand sells across the US, UK, EU and Canada, with a separate Shopify and Klaviyo account for each market. When I joined, the flows were overlapping, one customer got 8 emails in 24 hours from duplicate welcome flows, and nobody could clearly explain why SMS revenue was dropping.
Results (Aug to Oct 2026 vs. the previous 3 months):
🇬🇧 UK: email and SMS revenue up 198%, now 43.8% of total store revenue 🇪🇺 EU: email and SMS revenue up 163% 🇺🇸 US: email and SMS revenue up 60%, while total store revenue was down 13%
That’s $221K + £158K + €92K in attributed revenue in one quarter, with flows driving over 82% of it in every market. The system keeps selling even when no campaign goes out.
What I did:
📩 Rebuilt the full lifecycle flow set in all 4 markets: Welcome, Browse and Checkout Abandonment, Added to Cart, Post Purchase, Winback. I added Smart Sending and cross flow suppression so customers stop getting spammed.
🔁 Built subscription flows from scratch (New Subscriber, Renewal Reminder, Paused, Cancelled), connected to the subscription app and cloned across every market.
⭐ Set up a review engine that routes 4 and 5 star customers to Trustpilot and sends 1 to 3 star customers to a private feedback survey.
🔍 Diagnosed the problems behind the numbers. I traced the SMS revenue drop to fewer popup views, caught a 46% rise in discounting, and A/B tested popup offers in 3 markets.
🧹 Cleaned the lists by suppressing profiles unengaged for 180 days to protect deliverability and lower the Klaviyo bill.
📊 Built weekly and monthly reporting that leads with the story behind the numbers, so the founders know what to do next.
If your Klaviyo account feels messy or your flows haven’t been touched in a year, let’s talk. I’ve worked with 60+ DTC brands.
👉 Book a call: https://calendar.app.google/Y9KHXozxoYRSVeXG8
#Klaviyo #EmailMarketing #SMSMarketing #DTC #Shopify #Retention
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Ivan's avatar
Ivan Shtefan
pro
• 1h
Sending 4 and 5 star customers to Trustpilot and 1 to 3 star ones to a private survey is a clean split. Which of the four markets had the messiest flows to untangle?
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