As we were developing our brand voice, feeling and style - I collected a folder full of graphics, which gives me a change to play with designs like a puzzle; I can make new from the old. There's some ease in that as I always have my kit and don't need to reinvent. But it's fun and new every time. We want to do the same for brands that work with us - having a mini kit of assets that you can drop in any materials to still keep being YOU.