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AI-Powered Perfume Commercial | Creative Direction + AI Production
I created this perfume commercial entirely with AI, from the visual concept and product styling to the cinematic scenes, lighting, composition, and final edit.
The goal was to make the product feel premium, aspirational, and campaign-ready, not like a typical AI-generated video. I focused on realistic product details, luxury-inspired cinematography, natural environments, and smooth visual storytelling to give the fragrance a polished commercial feel.
My role: AI Creative Direction · Prompt Engineering · Product Visualization · Cinematic Video Generation · Editing
A good example of how I use AI as a creative production tool while keeping the final work focused on the brand, product, and story.
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Love the direction with this! The references to Vietnamese culture is so unique!
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Is AI finally good enough to shoot a product demo on its own, or human touch is still needed?
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Do you disclose...
Making a Fictional AI Vlog Feel Real
A creative experiment exploring how far generative video can go when the goal is to make a fictional vlog feel real — spontaneous, imperfect and believable rather than obviously AI-generated.
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The idea was to place a highly recognisable public figure into a completely different cultural and visual environment and explore how naturally the two could coexist on screen. Everyday locations, cultural details, movement and sound became part of the storytelling rather than simply serving as background.
The visual language deliberately moves away from the polished aesthetic often associated with generative AI, experimenting instead with a more naturalistic, vlog-like approach. The character needed to remain consistent across different locations and situations while the footage retained a sense of spontaneity and imperfection.
Created for the SYNTX AI challenge.
Impressive