Enhanced Guggenheim Landing Page for Improved Visitor EngagementEnhanced Guggenheim Landing Page for Improved Visitor Engagement
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Brian Johnson
pro
• 1d
Redesigned the Solomon R. Guggenheim Museum landing page to improve content accessibility and decision-making speed.
The existing experience relied heavily on full-screen imagery, requiring excessive scrolling to discover exhibits and events. This created friction for users trying to quickly understand what’s currently available.
My approach focused on consolidating key visuals and contextual information within a single viewport. By prioritizing content hierarchy and reducing scroll dependency, users can now scan featured exhibits, events, and relevant details at a glance—enabling faster, more informed decisions.
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