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15 years directing commercials on ARRI sets in Karachi and the US.
Spent the last six months rebuilding the entire pipeline AI-native. Runway, Nano Banana 2, Blender, Suno, ElevenLabs, DaVinci — orchestrated from a MacBook with no GPU.
Documenting the build here every week. First Contra project goes out at cost in exchange for the case study rights.
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The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Most AI design tools get tested on what they can generate. I tested Claude Design on whether it could work inside a system that already existed.
What I loved about it is that it reasons before it builds. It had a point of view. It flagged its own mistakes before I caught them.
What slipped a bit for me: give it nuanced information and it'll smooth it over to sound cohesive. It can lose accuracy chasing consistency.
It's more of a thinking collaborator than a generator - but the judgment calls are still yours.
Where do you draw the line with AI in your creative process? Drop it below.
(Full Breakdown👇🏻)
SIGNAL is a conceptual project focused on creating a premium gaming headset that bridges the gap between high-end industrial design and modern e-sports lifestyle. My goal was to create a brand identity that feels both professional and approachable, characterized by clean lines, custom alloy supports, and a distinctive, minimalist light branding.
Brand DesignProduct Design3D ModelingAdobe PhotoshopBlenderAdobe After Effectsfreelancerlifeproductdesignerportfolioreview
Brilliant work!
The formatting toolbar is the most opinionated rectangle in any writing app.
Every icon, tooltip delay, and shortcut hierarchy is a tiny argument about how you write. Here's how we settled ours for Blank Page.
This is very well thought out. You can clearly see both strategy and design working together.
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