Before opening Figma, Framer, or Webflow, the first step is always research. I spend time underst...Before opening Figma, Framer, or Webflow, the first step is always research. I spend time underst...
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Before opening Figma, Framer, or Webflow, the first step is always research.
I spend time understanding the market, studying competitors, reading customer feedback, and digging into the brand story.
Because good design isn’t just about making something look good.
It’s about understanding what people need, what makes a brand different, and how the experience should guide them.
Research first. Pixels second.
Maty's avatar
Research first, pixels second is a good rule but a lot of designers skip straight to Figma anyway. What's usually the first thing you look for in competitor research that tells you the most about where the real gaps are?
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