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ask a video agency what video you need
and you'll get their default...
A launch video, product demo, explainer, or founder-led ad aren't interchangeable. They're different tools for different goals, audiences, and stages of growth.
Too often, the strategy gets skipped and production starts before anyone asks the important questions.
So before you invest in your next video, ask your studio these two questions:
"Would you ever tell me not to buy your style of video? Why?"
And if the answer is no...
"Then why would your video work? What proof or KPIs back that claim?"
We've worked with teams like Mocha, Bito, Fini, JustPaid, and many of them came back for their next launch. One thing we've learned is that the best video isn't always the one that can animate something nice. It's the one that fits the goal.
You know where to find us.
https://halmarr.agency/
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Excited to enter Another Big Ad Contest hosted by Runway for a chance at $100,000 in prizes!🔥
My pick was a portable speaker Jaunt as my product.
All the visuals were generated inside Runway.
Song was generated by me in Suno.
Post-edit in DaVinci Studio.
Let me know your thoughts!
runwaybigadcontestaiadvrtisementaivideoAI Video ProductionVideo EditingVideo ProductionClaudeDaVinci ResolveRunway
This is well put together... How much worth of token did you spend though?
Ai Video Ads For a Skincare Brand
It costs $0.002 for Gemini to watch a 30-sec Meta Ad frame by frame.
Do this across all your ads and you can see the gaps in your strategy.
Cheaper than a paperclip.
And it gives you something you've probably never been able to get before: a full map of your Meta Creative Strategy.
Which solves the problem that most advertisers don't know which ads to create next.
To see the gaps, prompt Gemini to label each of your ads across 6 dimensions: persona, offer, format, type, emotion and their level of readiness to buy.
The most important dimension you need is 'Persona'.
That's because if you make it clear who (ie which persona) your ad is intended for, Meta is excellent at putting your ads in front of those people.
Which is half the battle of running Meta Ads well.
From that you can answer: Do I have at least one ad live for each of my target customer personas?
If not, you can see the gap to plug.
Repeat this across the other 5 dimensions and you can build an ad account with more 'Creative Divesity'.
But the problem is that Gemini doesn't think like a Meta Ads creative strategist out-of-the-box.
So that means you need to give custom prompts to guide Gemini on how to analyze your ads properly.
After reviewing the output maually, I'm on v5 of my prompts for Gemini.
If you want them so you can map your Meta Ads creative, happy to give them away free.
