ask a video agency what video you need and you'll get their default... A launch video, product de...ask a video agency what video you need and you'll get their default... A launch video, product de...
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A launch video, product demo, explainer, or founder-led ad aren't interchangeable. They're different tools for different goals, audiences, and stages of growth.
Too often, the strategy gets skipped and production starts before anyone asks the important questions.
So before you invest in your next video, ask your studio these two questions:
"Would you ever tell me not to buy your style of video? Why?"
And if the answer is no...
"Then why would your video work? What proof or KPIs back that claim?"
We've worked with teams like Mocha, Bito, Fini, JustPaid, and many of them came back for their next launch. One thing we've learned is that the best video isn't always the one that can animate something nice. It's the one that fits the goal.
Took a break from fixing broken booking pages and made something for me.
60 seconds. It's called Ascension.
Built it in Runway. Stills in Nano Banana Pro, the big wide shots in Kling, faces and the wolf in Veo. Nine cuts and four goes at the music before it felt right.
This Titan project took twice as long as expected.
The client came to us with a ChatGPT-generated script and storyboard directions for every second. We followed it, but when they saw the video, it wasn’t what they’d pictured.
On the left is that first version. On the right is what we made after reworking the story and taking a different creative direction.
That version went on to reach over 100K views in 24 hours.
Sometimes a detailed brief gives you all the instructions, but you still need to figure out the story.
Hey everyone!
Just wrapped up a launch film for BOBBLE's Pearl Pass 🧋
Fast cuts, bold type, all synced to the music. Would love your feedback: what's your favorite moment? 👇
🔗 https://contra.com/p/b6sAP7U2-bobble-pearl-pass-launch-film