Old vs. New! 🎨 I recently took this existing logo and gave it a modern concept redesign.
My goal was to refine the visual identity, making it cleaner and more scalable while preserving the brand's core essence. But I’d love to hear from this community!
Take a look at the comparison and let me know: Does the new version hit the mark, or does the original still hold up?
The Luminary brand needed a refresh – brand equity was lacking, and while the company hurdled staffing changes, much of the original branding had been nearly wiped away.
Soon after joining, it was clear that the design team would need some guidelines to lean up against to uphold quality and consistency in the brand.