Designing a minimalist pencil logo that focuses on simplicity, clarity, and timeless design. Expl...Designing a minimalist pencil logo that focuses on simplicity, clarity, and timeless design. Expl...
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Designing a minimalist pencil logo that focuses on simplicity, clarity, and timeless design. Exploring clean shapes to create a mark that's both memorable and versatile.
Xoto brand identity and logo design for a B2B data intelligence and analytics platform. Built on Intelligence in Motion: a 45° angle and an X that turn data into direction.
Visual identity and brand system for SaaS and tech.
POLIDO is the visual identity of my independent brand design practice, shaped by a process of listening, synthesis, form, and use.
The identity brings together a hand-drawn signature, restrained typography, tactile materials, and a palette of warm paper, graphite, and Basil green.
From printed matter to apparel and physical applications, the project explores how a consistent visual language can adapt to different materials and contexts while maintaining its character.
Scope: Brand Strategy, Visual Identity, Art Direction, and Mockup Design.