Master Professional Follow-Up: Boost Your Client EngagementMaster Professional Follow-Up: Boost Your Client Engagement
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Back to feedPost
Elizabeth's avatar
Elizabeth Oyetunde
• 1d
Founders lose thousands of dollars because they forget to follow up.
But when I take over a Founder's inbox, I notice they hesitate to follow up because they don't want to feel "desperate" or "annoying." Following up is not chasing. It is professional persistence. As a Strategic Executive VA, here is the exact follow-up system I run for my clients:
Appropriate waiting time: Not 24 hours or two weeks. A waiting period of three to five business days is appropriate for most professional follow-ups. It's enough time to respect your audience's calendar and short enough to remain relevant.
Don't follow up blankly: Avoid "just checking in" phrases. Provide something link to an article, a brief update, a new bit of information. This gives your recipients a reason to open your follow-up besides knowing you are expecting a response.
Specific mention of the previous conversation: Instead of simply saying "following up on my previous email," you should make a specific reference like: "following up on the business proposal I sent out on Tuesday concerning your on boarding procedure." When you reference the specific discussion, it's evident that you're organized and engaged.
Make an easy choice for your prospects: A follow-up shouldn't require significant effort from the recipient. Replace "let me know if you're interested" with a concrete prompt like "I have a couple of slots open for next week-either Tuesday at 10am or Thursday at 2pm. Let me know which one is more convenient for you."
Know when to quit: If this is a cold pitch, it shouldn't be followed up on more than twice. Move on politely if you haven't received a response; an opportune scenario won't require relentless pursuit.
Professional follow-up is an art; when done correctly, it feels like expertise, not harassment.
If you find this helpful, save this post so you have it available next time you are struggling with how to proceed with a no-response email.
Which strategy is the most challenging for you?
Post image
Elizabeth's avatar
Elizabeth Oyetunde
• 1d
If this helped you, save it. You will need it the next time you are staring at an unanswered email, wondering whether to follow up or let it go. And if you are looking for an Executive VA who handles follow-ups, communication, and inbox management so you never have to think...
Back to feed
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started