My goal with this project was to create something human-led, using AI as a creative tool rather than the creative process itself.

Sipster is a modern tea brand created to make tea feel fresh, exciting, and relevant for today's generation. Instead of the traditional image often associated with tea, Sipster embraces bold flavours, vibrant colours, and playful packaging that people would be proud to carry around.

Using Envato as my creative toolkit, I designed the logo in Adobe Illustrator and developed the packaging in Adobe Photoshop, incorporating licensed Envato assets, including fonts and custom illustrations generated with ImageGen.

Once the branding was complete, I used MockupGen to present the products as realistic packaging concepts, experimenting with different environments and scenarios to showcase how the brand could exist in the real world.

Finally, I explored VideoGen to bring the visuals to life and demonstrate how the brand could translate into motion.

So, which Sipster flavour speaks to you? 🍋🍑🍫

Nice👍

Optima | Brand Identity & Product Showcase. 👇 OPTIMA is a premium organic energy drink brand created to redefine healthy refreshment through bold design and natural aesthetics. The identity combines clean typography, earthy colors, and modern packaging to communicate freshness, energy, and authenticity. Every visual element was crafted to build a memorable brand that feels premium while staying connected to its organic roots. From product packaging to marketing assets, the design system delivers a consistent and impactful experience across every customer touchpoint.

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