Project Title: NORTHSTAR — Enterprise Growth Operating System
What I Built:
I designed and built an enterprise-grade B2B Growth Marketing & Revenue Operating System ("NORTHSTAR"). It features interactive financial modeling, detailed strategy playbooks, gated case studies, and a downloadable resource hub.
Key Features & Design Highlights:
Interactive Growth & ROI Calculator: Live financial modeling UI with dynamic sliders for ad spend, average deal value, and conversion rates to output real-time acquisition curves, LTV:CAC ratios, and net profit projections.
Growth Marketing Strategy Playbook: Step-by-step funnel breakdown across TOFU, MOFU, and BOFU with expandable tabs for SEO, Paid Social, and Performance Marketing.
Interactive Case Study Architecture: High-impact metric widgets ($4.2M ARR Generated, 3.5x LTV Increase) paired with interactive execution timelines.
Template Hub & Gated Lead Center: Filterable resource library with interactive preview modals for marketing playbooks and pitch decks.
Dark/Light Mode Support: Fully responsive enterprise layout with seamless theme switching and fluid typography.
Why I Built It:
Modern B2B revenue teams need data-driven tools to model growth assumptions and optimize customer acquisition. NORTHSTAR bridges complex financial forecasting with an intuitive, executive-level interface.