The 4 Types of Webflow Projects (Not all website work is the same) 1.) CUSTOM BUILD Starting From Zero : New business or completely broken site You get: Full design control + custom functionality Result: Everything built to your specifications 2.) REDESIGN Modernizing What Exists : Site is 3+ years old and outdated You get: Modern design + improved speed Result : Better brand perception + improved conversions 3.) OPTIMIZATION Making It Convert Better : Good traffic but poor conversions You get : Speed improvements + UX improvements Result: 20-40% conversion improvement average 4.) INTEGRATION Adding Custom Functionality : Need specific features (CRM sync, booking, etc.) You get : Custom solution to specific problem Result : Automation + efficiency The Key Insight : Different situation = Different solution Different timeline = Different investment Right diagnosis = Right result What's your situation?