Elpusfly approached me to create a complete brand identity that communicates their core values, r...

Elpusfly approached me to create a complete brand identity that communicates their core values, r...Elpusfly approached me to create a complete brand identity that communicates their core values, r...

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Oluwatoyin Atanda

pro

• Dec 29

Elpusfly approached me to create a complete brand identity that communicates their core values, reliability, innovation, and exceptional customer service, while appealing to a diverse audience of travelers.

The goal was to develop a fresh, modern look that could be easily applied across various touchpoints, including digital platforms, signage, uniforms, and marketing materials.

I began by deeply understanding Elpusfly’s vision to create an airline that embodies seamless travel, innovation, and trust. Research on the airline industry, especially African markets, helped me identify key expectations from travelers and gaps in competitor branding. This ensured the design would stand out and resonate with the target audience.

Full case study on https://www.behance.net/gallery/231655209/Elpusfly-Brand-Identity-Design

Brand Design Graphic Design Logo Design Adobe Photoshop Figma Adobe Illustrator brandidentitydesign logodeisgn

Zaoui Ali Youcef

• Dec 31

nice work

Oluwatoyin Atanda

pro

• Dec 31

Thank you, Ali.

Zaoui Ali Youcef

• Jan 1

🙌

Razvan (Alex) Grigoriciuc

max

• Dec 30

I like that it doesn’t lean into clichés. The system feels flexible enough to live across touchpoints without losing character

Oluwatoyin Atanda

pro

• Dec 31

Exactly my thoughts process. Thank you, Alex.

Lynne

pro

• Dec 31

Love how flexible this system feels across touchpoints without losing its character. The balance between warmth and clarity works really well ✨

Oluwatoyin Atanda

pro

• Dec 31

Thank you so much! I’m really glad that came through. I put a lot of thought into making sure the system stays consistent across touchpoints while still feeling warm, clear, and human. Your feedback truly means a lot