ROOT: Documenting the Underground. ROOT documents local music scenes that normally disappear. Bas...

ROOT: Documenting the Underground. ROOT documents local music scenes that normally disappear. Bas...ROOT: Documenting the Underground. ROOT documents local music scenes that normally disappear. Bas...

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Sai Shankar

• Feb 12

ROOT: Documenting the Underground. ROOT documents local music scenes that normally disappear. Basement gigs, community shows, and early performances   often exist only for the people who attended them. Recordings stay in group chats.    Artists lose their first history.  ROOT focuses on preserving those moments

Brand Design Brand Strategy Product Design Adobe Illustrator Affinity Photo Figma

Sam Stoof

pro

• Apr 8

Latest Shots.

Brand Design Logo Design Illustration Adobe Illustrator Adobe Photoshop Figma

Gabriele Mainente Martinez

pro

• Apr 9

Super cool!

Teresa Patinha

• Apr 8

Designing Tapea Madrid: a project to bring people back to Madrid's classic tapas bars.

Brand Design Graphic Design Adobe Illustrator Adobe Suite

Daniel G Bright

max

• Apr 8

The fastest way to know your brand is broken isn't a survey. It's listening to your sales team's first 30 seconds on a call.

If they're saying anything that contradicts the homepage, the brand is already losing deals.

I worked with a B2B platform last year where the founder kept apologizing on calls: "ignore the website, it's a bit out of date." Eight months out of date, in fact. They'd repositioned, moved upmarket, added a second product. The site was still selling to the company they used to be.

The "rebrand" they thought they needed was a homepage that didn't make their own sales team flinch.

We killed the identity scope mid-project. Locked the positioning. Rewrote the narrative around the new buyer. Rebuilt the homepage and one product page in Framer. Tuned the existing visual system to match.

Three weeks of work. The apology disappeared from sales calls. The "rebrand" conversation went with it.

Most brand problems aren't brand problems. They're surface problems wearing a brand costume. And the surface that lies loudest is almost always the one your sales team is trying to hide.

Web Design Brand Design Brand Strategy