Brand Design is Evolving Fast. Let’s be honest, it isn’t what it used to be. We’ve moved past the...Brand Design is Evolving Fast. Let’s be honest, it isn’t what it used to be. We’ve moved past the...
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Iyanu Oluwaleye
pro
• Oct 14
Brand Design is Evolving Fast. Let’s be honest, it isn’t what it used to be.
We’ve moved past the era of “just a logo and color palette.”
Today, a brand is an ecosystem strategy, storytelling, UI, motion, 3D, and digital experience all blended into one.
While working on the LockedIn HQ rebrand, I explored multiple directions before landing on the final mark.
Each concept told a version of the same story, athletes who stay locked in on their goals.
The final logo merges a stadium silhouette with a padlock, symbolizing focus, discipline, and the arena of competition.
It’s more than a symbol, it’s a mindset.
I’ll be sharing the full identity system soon, and trust me, this one hits different.
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