If you're a new startup founder, this is for you. Invest in an effective logo, notIf you're a new startup founder, this is for you. Invest in an effective logo, not
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Zaoui Ali Youcef
• 2d
If you're a new startup founder, this is for you.
Invest in an effective logo, not a beautiful one.
Because 5 years from now you'll be spending thousands on a rebrand. Here's the truth nobody tells you:
01 - You don't have to like the logo. It's not designed for you. It's designed to capture the attention of your target audience.
02 - Your audience won't recognise you instantly. Brand recognition is a long game. Show up consistently everywhere. Let them see it, connect with it, and remember it.
03 - A logo doesn't need to be beautiful. It needs to be visually balanced, communicate one clear idea strongly tied to your brand, and be fully adaptive, reproducible anywhere, at any size, at low cost. That last part matters more than most founders realise.
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