Fresh case study 🚀🚀🚀 Brand identity for Peak, an all-in-one website builder for WordPress that I design and build. A four-letter mark, a warm paper-and-ember palette and one system that runs from the favicon to the packaging.

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A four-letter mark that has to hold from favicon to packaging is a tough constraint. Did you draw one letterform first and build the other three from it, or design them together as a set from the start?

Built something that isn’t client work for a change. Flowkidz. Short games that teach kids design, websites, AI, code and internet safety.

spot the fake being the one that sticks makes sense, catching grown-ups out is the best game there is. one build question. do kids need an account, or does progress live on the device? no-login is usually the hardest part of a kids product and the part parents actually check.