Working as the DOP, Editor, and Colorist, I led the visual production for this Close Up ad campaign featuring prominent Instagram creator Uma Raghuraman. My goal was to craft a high-performing reel that blended premium aesthetics with engaging, algorithmic-friendly pacing. From directing the lighting and framing on set to executing the final beat-driven edit and vibrant color grade, I delivered a polished campaign piece designed to capture attention and drive brand awareness.