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I teach leaders to prepare for difficult conversations by separating the specific issue from the desired change.
This video shows one simple step from my coaching workflow: write both in one sentence. It turns a judgment into a clear behavior and outcome you can actually address.
Hey Maya! Please make sure your submission meets all requirements and resubmit to be considered for the prize
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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NOTE: I mistakenly edited the video individually on other editor previously and submitted entries with good engagement. Today on last day I got to know that what were the challenge guidelines were to edit in Descript editor. But anyhow that's my first time in any challenge and I believe that's how we learn. Here's my new entry with no expectations:
Entry:
Want to give your website hero section that polished, premium look? Watch this quick tutorial.
Nothing complicated! duplicate the some layers, flip em, add some blur, and fade it with a gradient.
The interesting part is getting the opacity and blur right so it actually feels like a reflection instead of a blurry copy sitting underneath.
Sharing the process as part of the Contra × Descript Challenge.
Hope it’s useful.
So creativity design
The 3-Second Store Test
One thing I’ve learned from working on e-commerce stores is that you can spot major problems before checking analytics or SEO.
I use the 3-second test and ask:
What am I selling? Why should someone buy it here?
If a first-time visitor can’t answer those questions quickly, the store needs work.
Sometimes, seeing your store through your customer’s eyes is the best audit.
I believe the best tutorial is one where you show your decisions and explain them to your viewers, instead of just presenting a finished result.
I started with a slide that already has the right to exist. And every time I want to fix something, I ask myself, "WHAT IF" and test the result. Each small change isn't random. It's connected to the one before it.
By the end, the slide hasn't just been decorated; it's been rebuilt with intention.
Presentation design isn't about making things look nice. It's a chain of small, deliberate decisions that turns a slide people glance at into one people actually understand.
Watch the finished video:
View the video
