Master Product Strategy: Understand and Solve Customer Pain

Master Product Strategy: Understand and Solve Customer PainMaster Product Strategy: Understand and Solve Customer Pain

The network for creativity

Join 1.25M professional creatives like you

Connect with clients, get discovered, and run your business 100% commission-free

Creatives on Contra have earned over $150M and we are just getting started

Back to feedPost

LIVINUS EKEH

• Jan 29

Great product strategy starts with deep customer understanding. It starts with discovering the real problem—not the surface-level symptom, but the underlying pain that's worth solving.

Product Strategy Business Development Market Research Microsoft Excel Milanote Pinterest

David Lovenburg

pro

• Mar 18

I see SaaS companies make the same mistakes in their websites.

They either get too cute with the heading, over design with colors/animations, or have vague jargon making up their copy.

If someone is looking for tools to solve their problems and have to read your headline 3-4 times to understand it, they’re going to bail and look elsewhere.

The above-the-fold her section has one job: make the visitor feel understood in as little time as possible.

With these companies below, they are mentioning the benefit (save money/time) or mentioning who it’s for (problem solvers), all while the design is beautiful and simple.

These companies understand who they are, the problem they solve, and who their audience is.

When you have clarity like this it becomes easy to convert customers, because they feel like it’s the perfect product for them.

Web Design saaswebsite saasdesign

Akin Gundogan

• Mar 20

Great collection!

Luis Vask

pro

• Mar 18

Visual exploration for a new biotechnology brand: ONHUMAN™

It's fantastic to have the freedom to explore different styles to achieve the best possible result for each brand. Every case is different, and we want to emphasize those unique aspects together with our clients.