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Web Content Manager
Nexxdi OTC | Jun - Oct 2023
Drove content strategy for financial service provider, including the production of original educational content on specialized finance and technological subjects for cryptocurrency investors.
Accomplishments:
- Developed original technical training materials translating complex financial services into accessible blog and LinkedIn content for diverse audiences. Content strategist of B2B marketing model ensuring clear communication across different markets.
- Came up with unique content formats to be used as data sources across multiple channels. Delivered infographics, SEO blog posts, presentations, interviews and reports translating technical and financial data for non-technical audiences.
The network for creativity
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Would you rather have more views but less engagement, or more engagement but fewer views?
I'd pick the second one every time, and I have the numbers to explain why.
Over the last five months as content strategist for WayMaker Media (contracted by March Forth Agency), a Black culture editorial brand, views went down.
Engagement went up 72.5%. Shares up 149%. Net new followers up 9k+. which is 102.4%.
Fewer people scrolling past. Far more people actually doing something.
The full case study is live on my profile now here. Will share & update again soon 🥂
NEW PAID PROJECT
Maia AndersonMarch Forth Agency
I'm excited to have started a project as Content Strategist with March Forth to assist on their client, WayMaker Media, channels!
Most LinkedIn templates are just a pile of designs. I'm building a system.
A library of pre-designed LinkedIn posts you can easily customise to match your own brand.
One Figma file:
✓ 48 post templates
✓ 7 types of carousels
✓ 12 landscape posts
✓ profile banners
✓ 50 written hooks
✓ step-by-step setup and a help page
Type your name once, set your colors and fonts: every post updates.
I'm planning to finish the digital product this week.
For companies, I'll also offer a fully custom version: I rebuild the entire system in your own branding, including ready-to-use posts in your tone of voice and hooks for your niche.
Is this something you'd actually use?
Yes, honestly, the type-your-name-once-and-every-post-updates part is the sell for me, that's usually where these template packs fall apart. My guess is the custom version ends up being where the real money is, not the self serve file. Does that track with what you're seeing so far?
Your product might be great.
But if your website doesn't explain it clearly, visitors won't convert.
FlowContent is built for this.
It is perfect for:
• SaaS and AI startup
• AI Content Management
• AI-Powered Content Management & Automation
It is built with:
• clear messaging, proof, and strong CTAs.
• product-first storytelling.
• conversion-focused pricing.
Link in the comment.
