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Hey Contra community.
Wanted to share one of my favourite projects I’ve worked on recently.
This is Irene’s Dough, a warm and nostalgic brand built around a single handwritten signature. The “I” comes from Irene’s actual writing, and turning it into the heart of the identity was what shaped the whole visual direction.
The goal was to create a brand that feels personal, handmade and full of comfort. Soft colours, rounded type, and a crest built from the signature help bring that emotion into the packaging and overall look.
Loved building this one. It’s one of those projects that remind me why I enjoy branding so much, taking something small and meaningful and turning it into a full visual world.
Excited to share more soon. Thanks for having me here.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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