A brand can look beautiful and still feel forgettable.

For ÉLAN NOIR, I wanted the identity to communicate something more specific: elegance, mystery, and quiet confidence.

That meant looking beyond the logo and thinking about how the typography, color, layout, packaging and overall visual language could create one consistent feeling.

That’s how I approach brand identity and packaging design.

Not just making individual pieces look good, but building a visual system that gives a brand something recognizable to grow with. I’m currently open to working with founders and brands in:

→ CPG → Food & Beverage → Wellness → Lifestyle → DTC → Consumer products

Whether you're building a new brand, launching a product, expanding your SKUs, or refreshing an existing identity, I'd love to hear what you're working on.

What makes a brand instantly recognizable to you?

For me it's repetition of one non-logo asset — a crop, a paper stock, a specific shade — showing up often enough that people recognise it before they read anything. The low-key lighting is doing that job here; does it survive a retailer shooting the bottle on plain white?

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