Does presenting more design options actually give clients more freedom?
I’m starting to think the opposite can happen.
If I present 5 directions, the client now has to decide which one they like. If I present 1–2 strong, well thought-out directions, I’m also showing them what I think the brand needs.
For me, the number of options is part of the design process itself.
How many directions do you usually present to a client?
One or two, never five. Five options is not freedom, it is homework you handed the client. One or two strong directions says I made the hard calls for you, which is what they are actually paying for. Choice is a burden dressed up as a courtesy.